THE YELLOW LEOPARD
for the 74th Locarno Film Festival.
The discovery.
Each year, the Locarno Film Festival invites designers to submit poster proposals for its annual edition. For the 74th, we took the invitation seriously. Locarno is one of the oldest and most distinguished film festivals in the world — eleven days each August when a small Swiss-Italian town at the edge of Lake Maggiore becomes the international capital of auteur cinema. A brief worth researching properly.
